Turbocharging Online Presence: Google & Yandex Ads Drive Success for Chip Tuning Experts

600%

ROI

≈ 6 USD

CPA

≈ 0.4 USD

CPC

Business Situation

STX PERFORMANCE, a chip tuning service provider in Moscow, operates in a highly competitive market. With new companies emerging and clients seeking the best options, PPC advertising was essential for their growth.

Challenge

STX PERFORMANCE faced the challenge of attracting new customers in a saturated market. They needed to optimize their PPC advertising on Google and Yandex to ensure a steady flow of orders with sustainable investments.

Solution

Tula Digital Marketing stepped in to revamp STX PERFORMANCE’s digital advertising strategy. This involved:

• Redesigning the client’s website for better usability and relevance.
• Restructuring ad campaigns to efficiently utilize the budget across multiple service offerings.
• Implementing a mix of search ads and remarketing on both Google Ads and Yandex.

Customization

The advertising campaigns were tailored to target specific services and minimize non-targeted traffic. This included:

• Focusing on relevant queries and excluding non-applicable ones.
• Regularly updating negative keywords to refine the audience.

Outcomes

The revamped strategy led to significant improvements:

• The average cost per conversion reduced to 300 rubles.
• A substantial increase in site visitors and conversions.
• A successful transition from basic PPC advertising to a more complex promotional approach.

Details:

• The average cost of conversion – 300 roubles (Data for July 2020 Google Ads + Yandex.Direct)
• Number of visitors to the site – 6132 (Data for July 2020 Google Ads + Yandex.Direct)
• Number of conversions – 403 (Data for July 2020 Google Ads + Yandex.Direct)

Performance Benefits

• Efficiently configured PPC advertising.
• Reduced costs and increased ROI.
• Enhanced website usability and relevance.

Updates

The ongoing collaboration with STX PERFORMANCE continues to yield positive results, with plans to expand advertising for new services and incorporate SEO and retargeting strategies.