Sparkling Success: A Cleaning Company’s Journey to 235% ROI with Google Ads

235%

ROI

≈ 30 USD

CPA

≈ 2.5 USD

CPC

Business Situation

Since its inception, EcoClean, a Dubai-based cleaning service, has been dedicated to providing top-notch residential and commercial cleaning solutions. With a diverse clientele and a commitment to excellence, EcoClean sought to expand its reach and attract new customers in a competitive market.

Challenge

EcoClean approached Tula Digital Marketing with a clear objective: to enhance their digital presence and attract more customers through effective Google Ads campaigns. They needed a strategy that would not only reach their target audience but also resonate with the unique preferences of the Dubai market.

Key Performance Indicators (KPIs) for this project included:

• Increased online quote requests 📝
• Boosted calls from online ads 📞

Solution

In March 2018, under the guidance of Tula Digital Marketing’s account manager, Ruslan Tula, EcoClean embarked on a strategic Google Ads campaign. With an initial daily budget of 500 AED, the focus was on creating separate campaigns for residential and commercial cleaning services. The campaigns were tailored to capture the nuances of the local market, ensuring maximum reach and engagement.

Customization

The campaign was meticulously crafted to resonate with EcoClean’s target audience. By analyzing customer behavior and preferences, the ads were customized to appeal to both residential and commercial clients, ensuring a higher conversion rate.

Outcomes

The results were remarkable:

• A significant increase in daily leads, with 10-12 new leads per day.
• A substantial reduction in the cost per acquisition (CPA), with conversions in searches costing up to 86 AED and on GDN up to 66 AED.

Performance Benefits

• Efficiently managed PPC advertising campaigns.
• A notable increase in customer inquiries and conversions.
• A streamlined focus on serving the growing customer base and enhancing service quality.

Conclusion

The success of Ecoclean’s advertising campaign underlines the importance of tailored strategies in digital marketing. By focusing on specific audience segments and utilizing smart bidding strategies, we achieved significant ROI, increased order numbers, and laid a foundation for future advertising scalability.

Review

Sergey Kryvitski, United Arab Emirates

Ruslan did a great job for our company to gain new clients. We had great success in advertising with them to get new clients. The pricing is fair and straightforward, and you are able to change your budget online at any time. I love the flexibility and control that I have over the budget.

They are able to target the areas in which I want to focus, along with the search words I want to use. It is affordable and easy to track successes.

Thanks from EcoClean.ae

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