Power-Leveling World of Warcraft Sales: A Digital Marketing Epic
Business Situation
In July 2019, CakeBoost, a unique platform connecting World of Warcraft players seeking character leveling and item acquisition services with those offering these services, approached Tula Digital Marketing. Their goal was to enhance their online presence and drive more traffic to their website.
Challenge
CakeBoost faced the challenge of effectively reaching their niche market – English-speaking World of Warcraft players with disposable income. They needed a strategy that would not only attract traffic but also ensure a high conversion rate, balancing cost-effectiveness with targeted reach.
Start a Google Ad Campaign TodaySolution
Tula Digital Marketing embarked on a comprehensive digital advertising campaign, leveraging both Google Ads and Facebook Ads. The focus was on targeting PC users, the primary audience for World of Warcraft, and optimizing ad campaigns for maximum conversion at minimal costs.
Customization
The campaign was tailored to target specific WoW services offered on CakeBoost’s site, with a focus on general search queries like “WoW boosting service.” Remarketing strategies were employed to re-engage potential customers who had visited the site but not converted.
Outcomes
The campaign yielded impressive results, with a significant increase in conversions and a substantial return on investment. The cost per acquisition was optimized, and CakeBoost saw a steady growth in traffic and conversions.
Performance Benefits
- Targeted and effective use of Google Ads and Facebook Ads.
- High conversion rate with optimized spending.
- Successful remarketing strategies leading to increased conversions.
Updates
The ongoing collaboration with CakeBoost continues to evolve, with Tula Digital Marketing constantly refining and optimizing the advertising strategies to maintain high performance and ROI.
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Review about cooperation with Web-Sci advertising agency
I have a really specific business providing services for online games. We sell our services through the website and we were endlessly looking for someone, who’s able to help us to improve our adv system and get into our business. We’ve tested lots of Google Ads specialists but then found a Web-Sci ads agency.
We’ve increased our sales and got lots of new customers. I’m really thankful to the chief of the Web-Sci advertising agency – Ruslan Tula. He knows exactly what to do and how everything works out.
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