Crystal Clear Conversions: Google Ads for Water Filter Brands

320%

ROI

≈ 35 USD

CPA

≈ 0.9 USD

CPC

Business Situation

“Are You the Filter?” is a New Zealand-based company specializing in the sales, installation, and maintenance of UV water filters and complete household water systems. Operating within a 50 km radius of their Auckland office, they needed a steady flow of local customers to sustain and grow their business.

Challenge

The primary challenge was to attract a consistent stream of geographically targeted leads and convert them into customers. The company sought Tula Digital Marketing’s expertise to create and manage a comprehensive digital advertising campaign, focusing on Google Ads, to achieve this goal.

Solution

Our approach involved a multi-faceted digital advertising strategy:

• Search Advertising: We launched targeted search ads for UV filters and water pumps.
• Smart Display Campaigns: Utilizing Google Ads’ smart capabilities, we aimed to find new customers through intelligent display campaigns.
• Remarketing: We set up remarketing strategies to re-engage visitors who hadn’t completed a desired action on the site.

Customization

We tailored our approach to match the client’s unique needs:

• Geo-Targeting: Ads were specifically targeted within a 50 km radius of the client’s office to ensure relevance and feasibility.
• Dynamic Search Ads: We used a variety of titles, descriptions, and extensions to create dynamic ads, improving click-through rates and reducing cost per conversion.

Outcomes

Our campaign delivered impressive results:

• Increased Conversions: The targeted approach led to a significant increase in customer conversions.
• Cost-Effective: The cost per acquisition was maintained at an efficient level, ensuring a high return on investment.

For 1.5 years of our cooperation, the total budget for advertising campaigns amounted to $14,000 NZD. The average conversion price of $53.79 NZD, which suits the client fine, as it quickly pays off by selling, installing, and servicing the equipment.

Performance Benefits

• Strategic Ad Placement: Our focus on smart targeting and dynamic search ads resulted in high-performing campaigns.
• Budget Optimization: We continuously adjusted the campaign to maximize results within the allocated budget.

Updates

Our ongoing collaboration with “Are You the Filter?” continues to evolve, adapting to market changes and maintaining cost-effective strategies for sustained growth and profitability.