Crafting a Digital Masterpiece: Skyrocketing Sales with Google Ads for Office Furniture E-commerce

250%

ROI

≈ 25 USD

CPA

≈ 0.3 USD

CPC

Business Situation

In August 2019, George Walkers, a family-run business in New Zealand specializing in buying and selling used office furniture, approached us. They needed a robust digital marketing strategy to manage their extensive inventory and ensure a steady flow of orders.

Challenge

George Walkers faced several challenges:

• Their existing Google Shopping setup was underperforming.
• They needed to increase their online visibility in a competitive market.
• The goal was to establish a stable demand for their diverse range of office furniture products.

Solution

Our approach included:

• Revamping their Google Shopping campaign.
• Launching targeted search ads for key product categories.
• Implementing a Google Display Network banner campaign.
• Initiating a remarketing strategy to re-engage potential customers.

Customization

We tailored our strategies to meet specific needs:

• Dynamic search ads with multiple title and description variations.
• Comprehensive use of ad extensions to enhance visibility.
• Adapting strategies in response to the COVID-19 pandemic, including a focus on home office furniture.

Outcomes

The results were impressive:

• Significant improvement in Click-Through Rate (CTR) and reduction in Cost Per Acquisition (CPA).
• Successful adaptation of campaigns to market changes and customer behavior.
• A streamlined focus on high-performing campaigns for maximum ROI.

Performance Benefits

• Efficiently configured PPC advertising.
• Reduced monthly spending while maintaining high conversion rates.
• Shifted focus from advertising to fulfilling orders and expanding business operations.

Updates

Our ongoing collaboration with George Walkers continues to adapt and respond to market trends, ensuring their digital marketing remains effective and cost-efficient.