Accelerating Growth: Google Ads Drive for Freight Transport Leaders

450%

ROI

10.5%

CR

14.7%

CTR

Business Situation

Since its inception, Freightplus has been a key player in the freight transport industry in Auckland, New Zealand. With a robust fleet of vehicles and comprehensive storage facilities, they offer a wide array of services, including daily deliveries and oversized cargo transport.

Challenge

Freightplus faced the challenge of enhancing their customer base through effective PPC advertising. Initially, their Google Ads campaign yielded modest results. Seeking to maximize the potential of PPC advertising, Freightplus approached Tula Digital Marketing for a more impactful strategy.

Key Performance Indicators (KPIs) for this project included:

• Increased website inquiries 📝
• Boosted phone calls from ads and website 📞

Solution

In August 2020, under the guidance of Tula Digital Marketing’s account manager, a revamped Google Ads campaign was launched with a monthly budget of $2,000 NZD. The campaign focused on:

• Dynamic search ads with comprehensive extensions.
• Smart Target CPA strategy for optimized ad delivery.
• A diverse range of keywords and ad groups targeting various services and regions.

Customization

The campaign was tailored to re-engage visitors who showed interest in Freightplus services. This involved:

• Dynamic search ads with keyword substitution.
• Banner remarketing to draw potential customers back to the site.

Outcomes

The campaign showed remarkable results in a three-month period:

• Conversion Rate (CR) increased from 7.48% to 14.81%.
• Total spend of $15,724 NZD resulted in 1061 conversions at an average cost of $14.81 NZD.
• Significant reduction in cost per conversion.

Performance Benefits

• Enhanced PPC advertising efficiency.
• Substantial reduction in average cost per conversion.
• Increased budget to $12,000 NZD per month due to successful outcomes.

Updates

Freightplus continues to see positive results from the campaign. Future plans include expanding the campaign’s reach and experimenting with different strategies to maintain cost-effective growth.