Turbocharging Auto Repairs: A Dual-Platform Digital Drive for TL CHIP

700%

ROI

14.3%

CTR

≈ 6 USD

CPA

Business Situation

TL CHIP, a renowned company for Toyota and Lexus owners in Russia, specializes in chip tuning to enhance car performance. They sought to leverage PPC advertising to attract customers nationwide and ensure a steady flow of orders.

Challenge

TL CHIP faced the challenge of reaching a broad audience across Russia and differentiating themselves in a competitive market. They needed a strategy to attract high-quality traffic and convert them into customers.

Solution

In February 2021, TL CHIP partnered with us to set up and manage their advertising campaigns on Google Ads and Yandex.Direct. Our approach included:

• Launching search and display advertising on both platforms.
• Focusing on negative keywords to refine audience targeting.
• Implementing manual settings initially, followed by smart strategies for optimization.

Customization

We tailored the campaigns to target specific car models and utilized various ad extensions and promotions to enhance visibility and appeal. This included:

• Phone number and quick links for easy contact.
• Specifics and qualifications to establish credibility.
• Promotional offers to incentivize action.

Outcomes

The campaigns on both Google Ads and Yandex.Direct successfully attracted quality traffic, leading to significant conversions. Yandex.Direct was particularly effective, bringing in almost twice as many conversions as Google Ads.

Performance Benefits

• High CTR of 12%, indicating the relevance and quality of the ads.
• Effective use of budget with Yandex.Direct achieving 298 conversions at an average cost of 385 rubles.
• Google Ads generating 153 conversions with an average cost of RUB 679.

Conclusion

The advertising campaigns exceeded TL CHIP’s expectations, leading to an ongoing partnership and plans for expansion into advertising for German cars. The success is a testament to the targeted and well-executed strategy.

Review

Sergey Tsygankov, Russia

LLC “TL-Engineering” expresses gratitude to the advertising agency Web-Sci for effective and fruitful cooperation in the online advertising field.

During our collaboration with Web-Sci, we have managed to qualitatively improve the main indicators of advertising in Google Ads and Yandex Direct. This was facilitated by the professionalism and responsible approach of the staff and the head of the agency.

Thank you for your professionalism, efficiency, and individual approach. We recommend the team as a reliable partner. We are happy to continue our cooperation.

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