Plumbing Marketing in Dallas: 85% Decrease in Average Cost Per Call & 2X Number of Calls

617%

ROI

12.8%

CTR

≈ $46 USD

CPL

Business Situation

Today I would like to tell you about Plumbing Marketing in Dallas, USA. Founded in 2016 by Perry Robinson, Reliable Plumbers has quickly become a prominent figure in the Dallas Plumbing Industry. Starting with a modest residential client base, the company has since broadened its services to encompass commercial projects and extensive maintenance solutions. Renowned for its dedication to exceptional work and customer satisfaction, Reliable Plumbers has earned a stellar reputation in the local community.

Challenge

• Boosting traffic to a new website after trying to promote their own website with a pretty low conversion rate.
• Achieving consistent daily Call results and attracting new customers.
• Increasing brand visibility and conversions in a highly competitive industry.

Solution

After partnering with Tula Solutions in June 2023, Reliable Plumbers implemented several digital marketing strategies to drive growth. These strategies included the PPC Grow program and the Paid Social Media Ads.

• Utilized targeted search ads and specific keywords to highlight key services, ensuring they did not compete with national-level competitors.
• Implemented a new image extension to increase Click-Through Rates.
• And etc.

Hey guys, I’m Perry from Dallas, USA, and I run a Plumbing Business.

I just want to give a big thanks to Ruslan and the team at Tula Solutions. You know, we’ve been working together for a year now, and it’s been a huge success. What’s more, with Tula Solutions, I’m getting around 100 to 120 great calls every month.

Their digital marketing skills really make a difference. I love how they’re always on time and do fantastic work. Ruslan’s team did more than I ever expected. They didn’t just increase my calls, they made sure they were quality leads. So, if you’re in plumbing and need more customers, check out Tula Solutions.

They’ve really helped my business, and I’m sure they can help yours too.

Perry Robinson

Owner

Results

Tula Solutions’ optimizations led to significant month-over-month growth in both site users and conversions. Users nearly doubled, and the conversion rate almost tripled over an 11-month period.

• Paid search CPA: Fell from a high of $90 in June 2023 to $58 in Jan 2024
• Total conversions: Improved from 42 in June 2023 to 107 in May 2024.
• Search impression share: Increased to almost 87%, meaning an ad is shown almost every time for relevant searches.
• Click-through rate: Rose to 13.8%, indicating that 1 in every 8 competitive search results in a click-through to the website.

Outcomes

  High-Performing Campaigns (May 1 – June 1, 2024) 💪

These tailored campaigns highlight our effective targeting and cost-efficient approach for different plumbing needs, ensuring valuable returns for diverse customer segments.

Performance Benefits

• Strategically configured pay-per-conversion advertising for maximum efficiency, reducing overall costs.
• 85% Decrease in average Cost Per Conversion.
• 2X increase in Phone Calls.

Updates

As of June 2024, we are successfully helping Reliable Plumbers to exceed their paid search goals for the year, by creating segmented customer audiences through PPC campaigns. 

Effective and Guaranteed Marketing for Plumbing Companies from Tula Solutions is a new way to be a successful Plumber!