Flourishing Online: A Comprehensive Digital Strategy for Flower Delivery Success

270%

ROI

≈ 5 USD

CPA

≈ 0.45 USD

CPC

Business Situation

In 2017, ‘Parizhanka’, a premium florist shop, sought to enhance its online presence. Known for high-quality bouquets and fast delivery, they needed a strategy to stand out in the competitive floristry market.

Challenge

Parizhanka approached us to boost their online visibility and sales. The objectives included:

• Maximizing conversions at an optimal cost from Google Ads.
• Expanding reach through Yandex.Direct and SEO.
• Enhancing social media targeting for broader customer engagement.

Solution

We initiated a multi-faceted digital marketing campaign:

• Launched targeted Google Ads campaigns, focusing on various flower categories and services.
• Implemented full conversion tracking using Google Analytics and Google Tag Manager.
• Expanded advertising to Yandex.Direct, optimizing for cost-effective conversions.
• Conducted a comprehensive SEO audit and promotion to improve search engine rankings.
• Set up targeted social media advertising on platforms like Facebook and VK.

Customization

Our approach was tailored to the unique aspects of the floristry market:

• Focused on mobile-optimized ads, recognizing that 70% of conversions were from mobile devices.
• Avoided remarketing in Google Ads and retargeting in Yandex.Direct, as flowers are a fast-moving consumer good.
• Connected targeting in social networks with classic social media account maintenance.

Outcomes

The campaign delivered impressive results:

• Google Ads: Achieved conversions at an average cost of 300-350 rubles.
• Facebook and VK Ads: Conversions at 250-300 rubles.
• SEO: Improved search traffic significantly, achieving top positions on Google and Yandex.
• Social Media: Established as an effective tool for additional conversions.

Performance Benefits

• Efficiently configured PPC advertising across platforms.
• Achieved high visibility and top search engine rankings.
• Successfully engaged customers through targeted social media campaigns.

Conclusion

This comprehensive digital marketing strategy not only enhanced Parizhanka’s online presence but also significantly boosted their sales and market position. The multi-platform approach, tailored to the unique needs of the floristry market, proved to be a blooming success.

Review

Minnullin Ruslan, Russia

LLC “Parizhanka” thanks the advertising agency Web-Sci for our fruitful cooperation! We entrusted Internet advertising to the agency a few months ago and during this time we were convinced that our choice was correct.

Today, Web-Sci advertises our products in Google AdWords. A high-quality technical support, the opportunity to participate in private testing of new advertising products, high professional qualifications of employees are important characteristics of the Web-Sci agency for us.

We express our gratitude to the account manager Tula Ruslan for his professionalism, high qualification, responsibility and personal qualities. The agency uses the latest innovations in performance marketing to achieve the best results.

GO TO THE CLIENT'S WEBSITE