Marketing for Plumbing Company in Seattle: Outstanding Growth with a 650% Increase in Customer Calls

650%

ROI

12.2%

CTR

≈ $48 USD

CPL

Business Situation

Today I would like to tell you about Marketing for Plumbing Company in Seattle. Established in 2011, JM Plumbing quickly became a trusted name in the Seattle plumbing industry. James originally started with a small team and servicing only a handful of residential clients, they have now expanded to include commercial projects and maintenance services. With a focus on providing high-quality, reliable plumbing solutions, JM Plumbing has built a reputation for excellence and customer satisfaction.

Challenge

• Increasing brand visibility in a crowded market with well-established competitors.
• Optimizing ad spending to ensure maximum return on investment.
• Converting website visitors into high-quality calls without extensive browsing.

Solution

• Launched a Seattle geo-targeting Ad Campaign in September 2023 with a monthly investment of $3000 USD.
• Extended market reach by tactically targeting competitor brand keywords in Google Ads, carefully crafting ad titles to avoid legal restrictions.
• Implemented ongoing tracking for timely adjustments to the keyword strategy.
• Moved to Smart Bidding after noting a decrease in conversion costs, which markedly improved the campaign’s efficiency.
• Implemented Click Fraud Protection to avoid aggressive competitors’ spam, and bots (block harmful traffic from wasting the ad budget).

Hey there, I’m James, owner of a Plumbing Service here in Seattle.

Big thanks to Ruslan and Tula Solutions in our nine-month partnership. They’ve significantly boosted my business.

Their lead generating skills are, you know, they’re TOP-Notch really, leading to a huge increase in my customer base. I’m impressed with their timely and high-quality work, exceeding my expectations, actually, for, you know, if you have a plumbing business that needs boosting.

I highly recommend Tula Solutions. They’ve done wonders for me, and I’m sure they’ll do the same for you too.

James Martin

Owner

Customization

When we first launched the ads, we were uncertain which services would yield the best results, so we allocated an equal budget across all ad groups. As the campaign progressed, we closely monitored the performance of each service. Once we identified the services that were generating the most profit, we reallocated the budget to focus more on these high-performing services, driving more traffic and maximizing returns.

Outcomes

  High-Performing Campaigns (Mart 1 – April 1, 2024) 💪

These tailored campaigns highlight our effective targeting and cost-efficient approach for different plumbing needs, ensuring valuable returns for diverse customer segments.

Performance Benefits

• Strategically configured Pay-Per-Conversion advertising for maximum efficiency, reducing overall costs.
• 650% increase in Customer Calls.

Updates

As of April 2024, we’ve adjusted our strategy with JM Plumbing, operating on a streamlined monthly budget of $5000 USD. This ensures we maintain an effective Cost-Per-Call ratio similar to previous achievements and get more quality Leads.

Effective and Guaranteed Marketing for Plumbing Companies from Tula Solutions is a new way to be a successful Plumber!